SPEED BIRD – Creating an alcohol brand with a sense of place.

SPEED BIRD – Creating an
alcohol brand with a sense of place.

SPEED BIRD – Creating an alcohol brand with a sense of place.

SPEED BIRD – Creating an alcohol brand with a sense
of place.

SPEED BIRD –Creating an alcohol brand with a sense of place.

A sense of place gives a brand an extra, likely groundbreaking touch point with its audience. For example Carling utilises its routes from Burton-on-Trent to tap into a humble, approachable visual language. How would a sense of place add to the visual language of a gin brand?

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Hatfield, Hertfordsire.
A town with forgotten history.

Hatfield, Hertfordsire.
A town with forgotten history.

Hatfield, Hertfordshire.
A town with forgotten history

Hatfield, Hertfordshire.
A town with forgotten history.

Hatfield, Hertfordshire.
A town with forgotten history.

SPEED BIRD is a Gin Hailing from Hatfield, Hertfordshire. The Gin calls on its aviation routes to deliver first class citric flavours that taste just as good at 40,000 feet as it does while you’re sat in the departure lounge. The Comet was the world’s first ever commercial jet aircraft, and it was designed, honed, and built and in Hatfield. 70 years later after it’s maiden flight, SPEED BIRD gin honours the legacy of the Comet.

SPEED BIRD is a Gin Hailing from Hatfield, Hertfordshire. The Gin calls on its aviation routes to deliver first class citric flavours that taste just as good at 40,000 feet as it does while you’re sat in the departure lounge. The Comet was the world’s first ever commercial jet aircraft, and it was designed, honed, and built and in Hatfield. 70 years later after it’s maiden flight, SPEED BIRD gin honours the legacy of the Comet.

SPEED BIRD is a Gin Hailing from Hatfield, Hertfordshire. The Gin calls on its aviation routes to deliver first class citric flavours that taste just as good at 40,000 feet as it does while you’re sat in the departure lounge. The Comet was the world’s first ever commercial jet aircraft, and it was designed, honed, and built and in Hatfield. 70 years later after it’s maiden flight, SPEED BIRD gin honours the legacy of the Comet.

SPEED BIRD is a Gin Hailing from Hatfield, Hertfordshire. The Gin calls on its aviation routes to deliver first class citric flavours that taste just as good at 40,000 feet as it does while you’re sat in the departure lounge. The Comet was the world’s first ever commercial jet aircraft, and it was designed, honed, and built and in Hatfield. 70 years later after it’s maiden flight, SPEED BIRD gin honours the legacy of the Comet.

SPEED BIRD is a Gin Hailing from Hatfield, Hertfordshire. The Gin calls on its aviation routes to deliver first class citric flavours that taste just as good at 40,000 feet as it does while you’re sat in the departure lounge. The Comet was the world’s first ever commercial jet aircraft, and it was designed, honed, and built and in Hatfield. 70 years later after it’s maiden flight, SPEED BIRD gin honours the legacy of the Comet.

In July 1947, Hatfield was about to become the birthplace of the worlds first ever commercial jet airliner, not only did they win themselves that prestigious acolade, they achieved this just 2 years after the end of the Second World War.

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Building an identity and packaging that encapsulates and pays homage to one of the biggest achievements in aviation history is a big task. So with careful consideration and endless iterations, the design took shape, form, and function from de Havilland's history, designs and values.

SPEED BIRD brings a fresh approach to label design for gin brands. From the copywriting, to the illustrations. The label is the poster boy of SPEED BIRD Gin and has got to be looking good.

 

  • The colour
    SPEED BIRD Yellow goes against the grain, and just as the yellow propeller tips on de Havilland's old planes used to catch peoples eyes, so does the SPEED BIRD Gin label for all the right reasons.

  • The copy
    Verbal language is equally as important as visual language. SPEED BIRD uses copy synonymous with commercial flight and aviation vocabulary.

  • The illustrations
    The blue-print style illustrations further convey the idea that SPEED BIRD is at the forefront of the Gin industry, as the Comet was at the forefront of the aviation industry 70 years ago.
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A predominantly typography lead identity such as this needs to have thorough though out design decisions made to ensure the typography is used as effectively and creatively as possible.

 

  • The typeface
    Fixture Ultra boasts lofty and lanky letterforms. Those characteristics are shared by the Comet, which was the first commercial airline to reach a dizzying 40,00 feet and had a narrow fuselage.

  • The name
    ‘SPEED BIRD’ was the code name given to British Overseas Airways Corporation airliners, and were the first to show the world the grace and speed of the Comet.

     

  • The flexibility
    Fixture contains 72 fonts within the family, allowing for great flexibility and room to play with when creating the label where lots of text had to slot together.

The bottle emulates the uniquely cylindrical fuselage of the Comet. Nowadays modern commercial airliners are designed with more elliptical fuselages for aerodynamic purposes.

 

  • The back label
    The back label tells of the charming story of the Comet, and goes into detail about the brand itself, topped off with witty copy to finish.

  • The hole in your pocket
    The gin has 40% alcohol percentage to represent the maximum ceiling the jet airliner could reach. The gin will be priced at £26.99 for 50CL, £32.99 for 75CL and £38.99 for 1 Litre.
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Contact

You can request a
PDF portfolio here ↗
Phone: +44 (0)7468 486591
Email: caiger.design@gmail.com
Instagram: @c.a.i.g.e.r

Caiger Design

Colophon: Inter